Jewish Reconstructionist Federation

Michael Clancy has lived and worked in Toronto, New York, London, and Frankfurt, Germany and has handled international advertising and marketing assignments on both the agency side (as a Vice President, a Creative Director, and a Group Head) and on the production side (as a Film Director).
    Michael began his career in Toronto and progressed through the ranks of several Toronto advertising agencies before reaching the level of Group Creative Director on the Coca-Cola business at McCann-Erickson, Toronto.
    In 1982, Michael was asked to join McCann-Erickson's highly select "InterNational Team", based in New York City. During the following three years, he created and executed over 40 international Coca-Cola commercials for use in over 50 countries worldwide. While in New York, Michael won several prestigious international awards for creativity and refined his talents as a creative strategist in one of the toughest marketing battlegrounds in the world.
    In 1986, Michael moved to the production side and London, England, where he directed commercials for James Garrett & Partners, a distinguished English production company.
    In July of 1991, Michael rejoined McCann-Erickson Worldwide. Based in Frankfurt, he assembled and led a multi-national creative team dedicated to producing high-profile advertising campaigns for Opel/General Motors, Zurich.
    In September of 1994 Michael founded Brandworks International Marketing Communications with partners Ron Chapman and Lorne Kirshenbaum.  Brandworks, now in its 17th year, is recognized as one of Canada’s best independently-owned agencies.
    At Brandworks, Michael is most active as a strategic planner working to interpret the relevant research, to create brand positioning, and to write the creative brief that leads to a well-executed campaign. In addition Michael is responsible for overseeing the creative product of the agency and for creating the conditions under which creative people might do their best work.