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Media: Facebook, Twitter and the Revolution of Social Media
Communication tools are evolving very quickly. As a community-based organization, a synagogue has a great stake in communicating with its members and having its members communicate with each other. While most synagogues now have a list serve or two, should they be using Social Media tools to meet people's new habits and communication desires? On one foot, the answer is "Yes, but..." There are many mine fields and learning curves to be negotiated – come to the call and learn more.
Links for session:
- LA Jewish Community Calendar
- LA Bureau of Jewish Education Outreach to Young families
- Bnai Jeshurun's Twitter
- Torah Tweets web site
Background links:
If you want to "subscribe" to this list of background links via RSS, I'm tagging these links with "pearlsocialmedia" at delicious.com. You can Get those items via a feed. Why should it be just me? If you want to add a link to the list of relevant sites that shows up in the Delicious feed and you have a Delicious account, just tag those links with "pearlsocialmedia."
You can listen to a recording of this call by clicking here: http://jrf.org/node/2604
Rabbi Shai Gluskin serves as a senior consultant for JRF as well as running his own web development and consultant business, "Content2zero." Shai has been a leader in the use of interactive technologies for Jewish settings. He developed the Torahquest educational program to get kids commenting on Torah. He fashioned JRF's divrei Torah database and its web site as a tool to be used for grassroots movement building. Shai blogs at http://everydayandeverynight.com and tweets at http://twitter.com/rabbishai
Comments
Social Media
It is great to see that everyone can take advanatge of social media. It is a great way to connect and make our communities even stronger.
Social Networking in Real Life - "Tweet-ups"
This is a good example of how using Twitter can lead to "real" socializing, rather than limited to online interactions: http://www.jewlicious.com/2009/05/jerusalem-tweetup-monday-may-25-2009-8pm/.
I have been reading a little bit about social media and I beleive that the next trend will be "Ok, so we're friends online, now what?" which will lead to more things like "tweet-ups." People are actually doing this: advertising events as well as social functions. People will go onto Twitter and do searches like "happy hour near LA" and they can see if people posted one. People use the hashtag function for this (#happyhourLA for example) so people can track real world events. For an extreme example of this, check out the protests that recently happened in Moldova
As was talked about on the call, Facebook is quite adept at this, with "events" and "groups." Facebook and Twitter were used as an organizing tool for Obama during the 08 Campaign. The campaign website also had its own organizing engine (MyBo-which still exists) that connects people to events by zip code. I have a feeling that as more community groups, religious communities, non-profits, etc. go online into social networking, they will all have mini-connectibility engines.
In English, you can invite people online and they will show up in real life.